Can I take a moment to have a small fan-girl moment over L’Oreal
Professionels having its first global ambassador? After working with their professional products and colours for the best part of the last decade it’s great to see those taking
strides in a new direction. Kirsten Dunst (from films like Marie Antoinette, Melancholia and Spiderman) will be their first global ambassador and be the face of L’oreals campaigns
for Tecni.Art Wild Stylers {which look amazing}, Beach Waves and Absolut Repair
Lipidium and possibly the new collections of reds from INOA {though currently I am only speculating at the one photo I have seen).
L’oreal started with the big campaigns last year when they
chose Alexa Chung to be the first celebrity to face a salon colour brand, in this
case the INOA ODS2 range which is completely ammonia free colour and gives
incredible shine and nourishment, rather than a drugstore alternative. They
even created a shade range especially for her to launch and then got her to
show off their hair-chalk collection on Instagram before releasing the official
photos. I haven’t had chance to play
with the hair chalks yet but I will let you know what I think when I finally
get my hands on them.
Follow the progress by using the #LorealProfMuse hash tag
and check out Kirstens promo video for the Wild Stylers on their YouTube Channel.
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